How to Create Profitable LinkedIn Business Page
LinkedIn is the world’s largest professional social network with more than 400 million members.
It’s the best place to connect with like minded people in your industry. Aside connecting with like minded people in your field, LinkedIn has made it very much easier for businesses to get noticed by potential customers.
In this post I will walk you through the process of creating business page on LinkedIn.
Before we get started creating business page, let me first explain what you can do with your LinkedIn business page and how it can greatly improve your business result.
LinkedIn Business page helps you to share information about your business, brand, products and services, and job opportunities. It’s the best way to attract followers, and post company updates to drive engagement to your online business.
Steps to create profitable LinkedIn Business Page
Before creating linkedIn Business page, you must first have linkedIn profile page. If you don’t have linkedIn profile page yet Click here to create one. It’s Free!
After creating LinkedIn profile page, login to your account then move your mouse to Interest at the menu and click on company. See screen shot below;
At the create a company page, Click on the yellow Create to start your business page creation. See screen shot below;
At the page that will open, enter your name and company email address. Then, verify that you are eligible to create a page on your company’s behalf and click continue. See screen shot below;
LinkedIn will not accept free email server like Gmail, Yahoo. You are to use a personalized email or company email as it’s popularly called. Personalized email is email that look like this..you@yourcompanyname.com. If you don’t have personalized email for your business yet, click here to get one now!
When you are done adding your company name, an email will be send to you. Check your email and click on “confirm email button” as seen on the screen shot below;
Complete a company profile
Create a company description and overview at the boxes marked red in the screen shot below. Try to be concise, but include what your company does, its specialties, and what makes your business unique.
Add a banner and a logo
Include your company’s logo and a banner image to bring your page to life. Your logo appears when members search for your company as well as on your employees’ profiles.
When you are done, Click on Publish at the top right hand of the company profile page.
That’s It!
You can start Sharing rich content daily on your page.
HOT TIPS: Posting daily business updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience.
Share company news, industry articles, thought leadership pieces, or ask followers to weigh in on hot topics. Posts will appear on your Company Page and in the news feed on the homepage of each of your followers across all devices and platforms. Include rich content such as images, infographics, videos, and SlideShare presentations to keep things fresh and exciting for your community.
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